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Semantic Web: Reuters Embraces Tagging, Semantic Web

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Reuters Embraces Tagging, Semantic Web
February 4, 2008
By Jennifer Zaino

As a step toward spurring adoption among publishers and bloggers, Reuters is sponsoring a contest for application developers to build a Calais-based plug in for Automattic's WordPress Personal Publishing Platform, that will include automatic blog content scanning; support rich meta-tagging; create and maintain a semantic tag cloud for each blogger to post; and embed the related Calais URI. "We expect the application developers will come up with things that are broadly deployable, that are easy for people to drop on their pages," says Campbell. "That's what we are aiming for."

Campbell also says there's a lot of room to grow, based on the extremely powerful ClearForest technology behind the service, which has been simplified for this application to the basics of text and event extraction. He says that ClearForest's technology was a leader in what was the first and most heavily developed round of semantic technologies to date. "There are a lot of companies talking about semantic web technologies," he says, "but the benefit of [basing the service on an] older and more tried and true technology is there are so many bells and whistles, so we have a great base to extend on as developers take it forward. There is a depth and ability to adapt and explore."

There are already plans early this year to unveil Release 2, which will increase the robustness of linking back and forth and throughout content; and Release 3, which will add support for more languages. Release 4 will give developers a richer and more interactive online community environment where they can create and share new semantic extraction capabilities.

"By a few months into this we'll have a really good idea of what is working and not working, and we'll throw a lot of horsepower behind that," says Campbell. "We'll understand its impact on community, on navigation, on monetization, all those kinds of things."

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