Jim Stanley, VP of Products for Technology and News for CBS Interactive. What that means is that Jim manages the Cnet web site. After 7 years working with semantics, the technology is thoroughly entrenched in the business and its properties.

- Semantics processes add secondary information from structured data provided by manufacturers.

- A variety of topic pages are generated by gathering content from a variety of content silos that house downloads, video, audio, and text. Semantic processes aggregate content from Cnet and external sources.

- The "More like this" feature on Cnet news leverages semantic analysis to present related articles to readers.

Listen to my interview with Jim to understand more about how CBS Interactive and Cnet put semantic technology to use in delivering content.