Edwin Khodabakchian is CEO and Cofounder of feedly. The growth of information and its quality drove the founders of Feedly to develop a tool that lets users organize their favorite topics into a personalized news magazine. Their goal was to make the tool more inteligent and look more like a magazine.

- The initial page is built from the user's Google Reader or RSS feeds from the user. This expanded to Twitter feeds, keywords, browser history and other sources the user permits Feedly to search.

- Feedly constantly updates and refines the user's interests based on activity.

- Feedly is a browser extension as well as a set of web based services. The browser plugin is available to the user to add content to Feedly as they find it.

- Semantics is the tool Feedly uses to perform link analysis and its text and develop deeper analysis to relate to additional related content.

Listen to my interview with Edwin for his explanation of Feedly.